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Posts by Bill Huston

  • The Promise of Crowdinvesting Crowdinvesting provides the best opportunity to transform our communities in the shortest amount of time. Crowdinvesting, just like regular equity investment, allows entrepreneurs to sell shares of their business to private shareholders, shares that can potentially be sold later at a much higher price per share. That’s how you attract real […]

  • Impact Investing from Corporate and Philanthropic Foundations “Philanthropy is commendable,” said Martin Luther King, “but it must not cause the philanthropist to overlook the circumstances of economic injustice, which make philanthropy necessary.” Philanthropists and philanthropic advisors who champion equality must work to shift from a framework that grounds giving in “charity” to one that grounds […]

  • Black Wall Street Black Wall Street is a story that is often told in the politically and economically progressive circles of African-American communities. In the early 1900’s the oil boom provided African-Americans like other Americans the hope and promise of economic prosperity. But segregation, an American reality, that had very little to do with region […]

  • Community Capital and How It Impacts the Black Community Community Capital solves a fundamental problem — our economy doesn’t work for everybody, it works great for a very small group of very well connected, wealthy, and powerful people, but works very poorly for the rest of the people especially the Black community. How do regular […]

  • Introduction Black Wall Street has a special place in American history that demonstrated that  Black communities and Black-owned businesses could thrive economically. Recent history documents a time when Black men and women were not allowed to own property, faced violence, and many social and economic restrictions, and endured many forms of racial segregation and race-based […]

  • Introduction Though funding is often the main goal of a crowdinvesting, it can also a fantastic way to gain visibility and grow your investor base. Crowdinvesting benefits extend far beyond the capital that can be raised. Crowdinvesting is all about the building an excited and engaged crowd. Without this crowd you will not be able […]

  • What you need before launching your rewards campaign: As you raise crowdfunding capital, it’s your job to answer your audience’s questions and build their confidence, persuading them to support and share your campaign. It’s up to you to identify some of the specific needs and questions that your customers will have, but there are several […]

  • Introduction Both rewards and crowd investing offer a wide range of advantages over traditional business financing. With benefits ranging from a wider pool of potential investors to more nimble fundraising options, crowdfunding is going to continue to evolve into more popular, and more powerful funding method for startups, local businesses, and inner-city real estate development.  Though […]

  • Crowdfunding for the Black Community Crowdfunding is essentially the opposite of the mainstream approach to business finance. Traditionally, if you want to raise capital to start a business, launch a new product, or develop real estate you would need to pack up your business plan, market research, and prototypes, and then shop your idea around […]

  • What Is Crowdfunding The passing of President Obama’s JOBS Act in April 2012 ushered in crowdfunding as the word of the day. While this concept has arguably been around for centuries, it is still formally recognized as a new industry to many consumers, particularly those outside the United States. Crowdfunding is, by definition, “the practice […]

  • Introduction The 2012 JOBS Act and digital communication tools have ushered in the age of the crowd economy where platforms like Buy the Block allow African-Americans to invest with their peers to provide the needed capital to support Black entrepreneurs and real estate developers by investing with our peers. Black people in the United States […]

  • Introduction 10 years ago, crowdfunding emerged after the 2008 financial crisis in response to the difficulties faced by early-stage enterprises attempting to generate marketing traction and funding. As the inner-city African-American community embraces its potential, and the substantial reservoirs of untapped entrepreneurial talent are beginning to emerge daily the economic of these communities will change […]

  • Introduction Opportunity Funds were created in the 2017 tax law to promote investment in the development of low-income communities across the US. They offer investors federal tax advantages that are only available through the new Opportunity Zone program. When investors put their money to work in qualified Opportunity Zones through a qualified Opportunity Fund, they […]

  • Introduction There is a renaissance occurring across the Midwest with the miracle in Cincinnati’s Over-The-Rhine and now moving to Gary, Indiana’s central business district. Gary once a large and prosperous. One hundred years ago Gary, was a new settlement on the south shore of Lake Michigan nicknamed the “city of the century.” Gary was founded […]

  • Introduction Black women are the fastest growing demographic of business owners and here are three Black women that are moving into the domain of commercial real estate what is considered by many to be the especially in commercial real estate, which has been called ‘the least diverse industry on the planet.’ Real estate ownership is […]

  • Women are Driving Business Growth Women are creating more businesses than their male counterparts, and African American and Latina women are driving that trend. However, women, especially non-white women, still lag in  revenue and job creation. According to the report State of Women Owned Businesses From 2017 to 2018, women–owned firms—defined as firms that are […]

  • Introduction Influencer/Blogging marketing involves a collaboration between crowdfunding campaigns and a select number of experts in a relevant field who have a large following on social media specifically Twitter for this post. Influencer marketing distinguishes individuals who have a significant influence on a potential group customer. When the right influencers endorse your product or brand, […]

  • Introduction For far too many years we, as a distinct demographic, have been looking to government and philanthropy to help relieve the vast concentrated poverty and benign neglect that has been signature of inner-city communities of color for the last 60 years. Today crowdinvesting has ushered in a new day that will allow our communities […]

  • INTRODUCTION Twitter is a potent tool for promoting your crowdfunding campaign. Twitter allows you to implement a #Hashtag strategy that provides your crowdfunding campaign with the ability to create an identification on the platform. This Hashtag identification enhances your campaigns ability to engage with the hundreds of millions of Twitter users on the platform who […]

  • Introduction  I was working on a creating a spreadsheet of black professional organizations that would be my target for a political crowdfunding campaign that is a collaboration between Lynn P and her crowdfunding portals and WeCycl, Inc my crowdfunding and digital marketing company. I was entering data when I was hit with an epiphany. Black […]

  • Introduction  People living in food deserts also find it difficult to locate foods that are culturally appropriate for them, and dietary restrictions, such as lactose intolerance, gluten allergies, etc., also limit the food choices of those who do not have access to larger chain stores that have more selection. Additionally, studies have found that urban […]

  • The Black Church as Catalyst Wealth Creation As I was conducting research for this article I found many people that have written in the negative about the Black Church and its relationship to the poor Black community that supports it financially. The Black Church is big business, whether one likes to admit it or not […]

  • Introduction  Today in Illinois there are only 59 farms owned and operated by by African-Americans across the state, down from 123 in 1997, according to newly revised figures from a 2002 census. As farming has become a big business, it has become one of the least diverse businesses around. Whites operate more than 72,000 Illinois […]

  • Introduction While at the Crowd Invest Summit in Los Angeles back in September, 2017 the event confirmed what I had suspected for a very long time.  Just like rewards based crowdfunding required a very powerful strategic marketing and PR plan the same would be required in the world of Title III Crowd Investing. Our panel […]

  • Introduction  Two months before the premiere of the Marvel’s Black Panther I was invited to take part in a premiere event that was sure to please. I was excited to meet the many Black business owners and professionals in the Louisville area that were going to participate on this project. It seemed that everyone was […]

  • Introduction  Crowdfunding has caused a paradigm shift in the way startups and creative projects are marketed and funded. Social media has taken center stage in the drive to build an excited and engaged crowd that will fund a crowdfunding campaign in a very short amount of time typically between 3-6 months of the pre-launch period. […]

  • The Black Church as a Wealth Building Catalyst As I was conducting research for this article I found many people that have written in the negative about the Black Church and its relationship to the poor Black community that supports it financially. The Black Church is big business, whether one likes to admit it or […]

  • Introduction  The objective of this post is to define the role of bloggers in the crowdfunding industry, explain the need for a blogger outreach strategy, and provide guidance for implementing an effective blogger outreach strategy. Bloggers are the new journalist of the digital media age. The days prior to the emergence of the Internet your […]

  • Introduction I read Antonio Moore’s article Black Wealth Hardly Exists, Even When You Include NBA, NFL And Rap Stars and found it to be spot-on in its analysis of the current situation of the average Black family and their lack of wealth the dearth of Black home ownership and a true path forward. One of […]

  • Introduction What is crowdfunding? Crowdfunding is a compound word and if you don’t build an excited and engaged crowd you will not get any funding. Crowdfunding is essentially inbound marketing attached to an accounting function. Crowdfunding is a very prower global funding and marketing mechanism that has infused the global economy with before unknow capital […]

  • Introduction You have read the headlines time and time again. “athletes make too much money”,  “those guys are overpaid”, but Are we asking the wrong question in relation to the NFL and NBA. These are two industries where Black professionals make at the very least on average over $1 million annually.  There are 32 NFL […]

  • Introduction The rise of the internet and mobile has led to significant changes in the marketing and finance worlds. In this new era, the marketing and funding departments now require an evolved set of skills, definitely ground and rooted in technology, to take advantage of this rapid transformation. Are marketers and marketing departments keeping pace […]

  • Introduction to Redlining Redlining, is an unethical and discriminatory practice that was committed by banks and other financial service providers (e.g., mortgage companies and insurance companies). These businesses either make it impossible or nearly impossible for people living in low-income neighborhoods in the ‘inner city’ to obtain a home loan, mortgage or other financial product […]

  • Introduction  Today there are a plethora of digital communication tools that can be used to engage our target audience. From social media, websites, and blogs to new IP targeting tools. It seems that the options are endless and more innovation is coming to the market daily. The marketing sector has more option than ever before, […]

  • Introduction Influencer/Blogging marketing involves a collaboration between crowdfunding campaigns and a select number of experts in a relevant field who have a large following on social media specifically Twitter for this post. Influencer marketing distinguishes individuals who have significant influence with a group potential customers. When the right influencers endorse your product or brand, it […]

  • Introduction Crowdfunding has far surpassed its former reputation as the virtual hat passed round by hard-up inventors. Since 2008, the online collection of funds from multiple backers (“the crowd”) has become a $90 billion global industry. And it doesn’t stop there. Crowdfunding has evolved into a key marketing and branding strategy for entrepreneurs, organizations, and […]

  • Introduction Twitter is an extremely powerful tool for promoting your crowdfunding campaign. Twitter allows you to implement a #Hashtag strategy that provides your crowdfunding campaign with the ability to create an identification on the platform. This Hashtag identification enhances your campaigns ability to engage with the hundreds of millions of Twitter users on the platform […]

  • Introduction Social media has become a ubiquitous mainstay in the lives of billions of global consumers and investors alike. Crowdfunding is driven by social media and this “revolution” has transformed the traditional funding and marketing monologue into a one-to-one and one-to-many dialogue that allows customers and investors to impact the business world like nothing in […]

  • Introduction  Creating compelling, engaging, and unique content on a daily basis is an extremely grueling and laborious task. This is where the imaginative and resourceful use of content curation is invaluable to a crowdfunding campaign.  What exactly is content curation and how does it relate to the content and inbound marketing strategy I am using […]

  • Introduction I remember my first introduction to crowdfunding when someone told me that if you shot a really cool video on this platform called Kickstarter that people would send money to fund your business. This statement has some level of truth, but not nearly enough to raise any funds. Crowd investing seems to follow the […]

  • Introduction Twitter is an incredible discovery tool that provides an array of industry information for companies that are in the pre-launch phase of their crowdfunding campaign, and Twitter Search is the best place to begin the process. Twitter Search provides a great starting point for competitor analysis, influencer search, and industry news. Influencers/Bloggers Find out […]

  • Introduction While growth slowed somewhat in 2016 the 40% figure is still robust, and the US accounted for a large share of the $1 billion of overall industry growth this year. In 2015, the $1.5 billion in volume for US real estate crowdfunding represented only 0.3% of total real estate finance transactions in the US, […]

  • Introduction In today’s digital driven world before someone chooses to work with you, they spend time searching for you online, looking at your website and your social media, seeing what they can find out about you before they purchase. This is one of the reasons why creating a strong brand identity for your crowdfunding campaign […]

  • Introduction Following the housing crash of 2007 — as regulations were introduced and credit tightened — emerging companies were left with little or no access to the capital markets. In an effort to alleviate the credit crunch, Congress drew up the Jumpstart Our Business Startups Act (JOBS Act for short), broadening the scope of who can invest in startups. While […]

  • Introduction  We are going to talk about the benefits of crowdfunding besides the funding, but the other 6 business benefits. Crowdfunding is an incredible business tool that provides many benefits to any business that puts them into action. It’s not all about the money. Yes, the money might be the driving factor behind your campaign, […]

  • Introduction A decade after the housing crash destroyed the American Dream for millions of homeowners, black homeownership rates have dropped to levels not seen since the 1960s, hobbling African-Americans’ efforts to build their wealth Nationally, only 42.2 percent of blacks owned homes in 2016, compared with 71.9 percent of whites, according to a new report […]

  • The Numbers Behind Crowdfunding Crowdfunding is democratizing the access to capital and with all the encouraging news stories, every inventor, creator, engineer, and startup would want to launch a crowdfunding campaign today to fund the next big thing since sliced bread. Kickstarter, the New York City-based crowdfunding platform saw 37 percent of its campaigns reach […]

  • Introduction Income inequality has been accelerating, which suggests that the wealthiest, typically meaning Whites, are getting wealthier. According to a new study, the imbalance will shift so far that median Black and Latino households will lose the little relative wealth they have by about the time people of color form a majority of households in […]

  • Introduction Using a modified inbound marketing strategy to drive traffic to your campaign website is the number one method of making your website a valuable marketing asset. The more pages your website has, the more chances you have to rank in search engines. Every time you post a new blog post on your website, you […]

  • Introduction The national home ownership rate fell to 63.4% in 2016—the lowest yearly average in 50 years, according to the business data firm CoreLogic. And there may not be a rebound anytime soon. But the largest factor holding down the home ownership rate could be racial inequality. The rate among white Americans is more than […]