Two months before the premiere of the Marvel’s Black Panther I was invited to take part in a premiere event that was sure to please. I was excited to meet the many Black business owners and professionals in the Louisville area that were going to participate on this project. It seemed that everyone was a buzz about the opening of the first Marvel movie that featured a Black director, predominantly Black cast, and a $200 million budget. To date the movie has lived up to all of the hype. The movie has been a box office smash with receipts in excess of $400 million already.
Crowdfunding for a Cause
I came across an article by Adrienne Gibbs that brought a smile to my face as a crowdinvesting consultant. The Title of the article was Why Is ‘Black Panther’ Selling Out? Activists, Churches, Schools Buy Thousands Of Tickets. The article describes the in vivid detail how the Black community was willing and able to rally around a cause both politically and economically to achieve a goal. We showed the world, but most importantly our community, the economic power that our community wields in America and globally.
The Crowd Economy In Black America
The article chronicles how the movement began with a single #Hashtag from Harlem with the #BlackPantherChallenge, Frederick Joseph started a GoFundMe page to take some neighborhood kids to the movie. As I read on my heart began to pump faster and harder as I imagined the day in the Black community when we will #InvestBlack, #BuyBlack, #BankBlack and build #BlackWealth. My hope is that the example of “Black Panther”would start a Black economic movement that would lead our community to commit billions of dollars to Buy the Block a black owned real estate crowdinvesting platform.
Seeing the Future of Black Crowdinvesting
I thought of the day when business owners and other high net worth Black people would pool their capital into impact investment funds and invest a portion of their portfolios alongside non-accredited community investors to renovate urban commercial corridors and bring back the dense urban live-work-shop-play spaces, not seen since a time before urban renewal destroyed these economic community anchors. Crowd investing and impact investment can create communities where we #InvestBlack which then makes #BuyBlack make sense because there is the economic benefit in building #BlackWealth through entrepreneurship and real estate development.
My goal is that the next time a big-budget movie featuring a Black director and Black cast premieres it will come from majority Black-owned studio that was financed by crowdinvesting and is staffed by Black people that are trying to make their mark in Atlanta the Black Hollywood. The theaters that we buyout for the next premiere will be Black owned and in the urban core in our communities, so that we are employing people from the community.
According to the article “Black Panther” is a game changer when it comes to imagery and modernity. Also, Black Panther ups the ante because many of the behind the scenes people are Black, as are the leading actors. The political and economic impact of this one major studio blockbuster film “Black Panther” has had on the Black community across the country is immense.
Let’s make“Black Panther” the driver of a new movement to #InvestBlack with Buy the Block #BuyBlack where you invested your dollars and build #BlackWealth. We now have a model that provides proof of concept for the power of a united community economic effort using crowdfunding. We have a Black owned crowdinvesting platform so instead of using GoFundMe campaigns to raise charity funds let’s take the #BuyTheBlockChallenge to invest in our communities and be the change we want to see!